ABOUT EXTREME PR



With 20 years of experience in Sport Marketing, EXTREME PR can provide you with tailor-made communication solutions, including:

  • Content Localization
  • Community Management
  • Creative Design & Video Production
  • Brand Management, Comms & Marketing
  • Strategic PR & Events
  • Commercial Development
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OUR PRESENCE

Why Extreme PR


We work where your audience lives:

We build trust and genuine engagement with the fans, the media and the brands that you want to talk to



We offer all the services you need:

Our PR & Marketing strategy generates traffic to your channels, new contacts in your database, more sales



We want you to get your money back!

We help build your brand and increase its value 
to your sponsors, prospects and stakeholders



Some Of Our Recent Work

2019 WICC North Carolina
  • PR strategy
  • Media Relation (press conferences, media days, 1-to-1 interviews)
  • Influencer Marketing
  • On-site Content Production
  • Community Management
  • Live match coverage
2019 MLS All-Star Game Orlando
  • Communications, events and PR strategy
  • Media tour in Miami
  • All-Star Concert with Prince Royce
  • Naming and Regatta media event
  • 1-to-1 interviews
  • Live TV shows
2019 Bundesliga Experience Mexico City
  • 5,000-people event over 2 days
  • Press Conference with Pável Pardo & Bundesliga Intl CEO Robert Klein
  • Watch Party “Bayern Munich vs Dortmund” with FOX Sports
  • All-Star Game with celebrities
  • Tournament with soccer schools
WWE Sin Cara meeting Wolves’ Raúl Jiménez
  • On-site Content Production
  • Social Media campaign
  • PR strategy & Content syndication with Mexican and U.S. media
  • Interview of MD Laurie Dalrymple
  • Influencer Marketing
  • Match day activations with Sin Cara
Club León tournament sponsored by Bayer 04 Leverkusen
  • On-site Content Production
  • Social Media campaign
  • Influencer Marketing
  • Brand building with the Mexican and German teams’ mascots
  • Marketing and PR campaign
  • Give-away
Signed shirt give-away with BeIN Sports
  • Community Management
  • Data Collection
  • On air, Online, Social campaign with beIN Sports and its talents
  • Promotion of match Roma vs. Juventus
  • Influencer Marketing
Manchester United original content production
  • Social Media and Web Management in Spanish, French and Arabic
  • On-site Content Production for European nights
  • Influencer Marketing
  • Content Production with MU’s Official Supporters Clubs
Eintracht Frankfurt U.S. Tour 2017, 2018 and 2019
  • PR & communications strategy
  • Media Relations & Daily Newsletter
  • Cross-sport activations with NFL, MLB and NASCAR
  • Influencer Marketing
  • Social Media Management
  • Creative Design & Video Production
Florida Cup 2015-2019
  • Community Management in English and in Spanish
  • Creative Design
  • PR & Social Media Strategy
  • Paid media campaigns
  • Influencer & KOL Marketing
  • Activations with Universal Studios

EXTREME PR LEADERS

  • Miriam Ortiz
  • Xavier Perrin
  • Lenny Santiago

RED BULL AIR RACE

  • Managed the sale of the TV broadcasting rights for all LATAM, negotiating with national and regional TV networks and media
  • Advised the Red Bull Air Race sales team and production team
  • Secured revenue targets for Red Bull Air Race
  • Liaised with the broadcasters to guarantee exploitation of rights and best coverage for the Red Bull Air Race World Tour events

SAHARA FORCE INDIA TEAM / RACING POINT

  • Miriam Ortiz was a consultant for Sahara Force India and NEC’s worldwide F1 sponsorship rights
  • Advised the Japanese technology conglomerate NEC on their sponsorship strategy
  • Managed sponsorship rights and activations strategy and schedule to maximise the return on investment
  • Produced NEC events worldwide at F1 GP’s, with Mexican driver Sergio Pérez

Miriam Ortiz

Founder and CEO / Mexico City

EDUCATION

  • Master’s degree in Public Relations & Corporate Communications from the New York University
  • Bachelor of Arts degree in History of Art from Universidad Iberoamericana, México

EXPERIENCE

  • International Communication Manager, Red Bull
  • Senior Event Manager, Red Bull Air Race
  • Consultant for Sahara Force India / Racing Point and NEC’
  • PR consultant for Eintracht Frankfurt, Bayer Leverkusen, FC Porto, PSV Eindhoven, PSG, Olympique de Marseille, Wolverhampton Wanderers
  • Director of Communication and PR for Bundesliga

ESPN (Europe, Middle East, Africa)

  • Head of the Digital Media strategy to assert ESPN branding and increase viewership
  • Supported ESPN CRM strategy to recruit customers and prospects and retain subscribers via digital communication, including viral marketing, emailing, networking, social media
  • Generated partnerships and additional revenues from international projects across ESPN properties, TV networks and digital platforms

CHELSEA FC

  • Xavier Perrin was responsible for the development, monetisation and optimisation of all Chelsea FC products and services online, on mobile and on social networks
  • Championed technological change and digital marketing innovation to develop fan engagement, enhance the club’s brand value to sponsors and drive revenues
  • Managed the partnership with Sauber F1 Team

Xavier Perrin

Director / Mexico City

EDUCATION

  • Master’s degree in Business Management from the École de Management de Lyon (EM Lyon, France)
  • Bachelor of Arts degree in International Marketing from BI, Oslo (Norway)

EXPERIENCE

  • Marketing Manager, Canal+
  • Digital Marketing Manager, ESPN (EMEA)
  • Head of Digital Products & Services, Chelsea FC
  • Strategic consultant for Football Whispers, Moveo Lab and Sports Innovation Summit / Global Sports Week
  • Digital & Social Media consultant for Manchester United, Liverpool FC, and Chelsea FC
  • Consultant for development in the Americas for Ligue 1

ORLANDO CITY SOCCER CLUB

  • Launched #FillTheBowl Campaign which set an MLS attendance record for a club’s debut
  • Managed publicity for global international stars Kaka and Alex Morgan
  • Orlando City was the #2 soccer search in North America on Google in 2015 only behind Barcelona FC
  • Developed PR campaign for Orlando City Stadium construction

BORUSSIA DORTMUND U.S. TOUR

  • Lenny Santiago is BVB’s U.S. media representative
  • Secured media coverage in Yahoo Sports, USA Today, SportsBusiness Journal, Charlotte Observer, PennLive.com, and TheAthletic.com.
  • Executed unique cross-promotion event with BVB and Chicago Cubs.
  • Secured 1,500 mentions during April, May and July 2018, generating a total publicity value of $19 million (3 campaigns).

Lenny Santiago

Orlando, Florida

EDUCATION

  • Master’s degree in Business Administration from the University of Central Florida
  • Bachelor of Arts degree in Communication from Rutgers, the State University of New Jersey

EXPERIENCE

  • VP of Communications, Orlando City SC
  • Broadcast Liaison, Gold Cup ‘17, Copa America ‘16
  • VP of PR & Communications, Miami FC
  • VP of Marketing & Communications, USL
  • PR Officer for Soccerex USA
  • PR consultant for Olympique Lyonnais, Eintracht Frankfurt, Borussia Dortmund, Major League Soccer, and Florida Cup

Key Staff


Miriam
Ortiz

Founder & CEO

Xavier
Perrin

Account Director

MEXICO


Tania
Kolanovich

Marketing & PR Manager

Diego
Diez

Content Producer

Pamela De Gortari Heras

Country Manager

USA & CANADA


Lenny
Santiago

U.S. Director

Jaime
Uribarri

Content Producer

Adam
Geigerman

Marketing & PR Manager

BRAZIL


Giovane
Martineli

Brazil Director

Rodrigo
Alves

Marketing & PR Manager

Eloi
Silveira

Content Producer

COLOMBIA


Carolina
Correa

Country Manager

ARGENTINA


Pablo
Schatzky

Country Manager

DEVELOPMENT & CREATIVE SERVICES (MEXICO CITY)


Iván
Pirrón

Creative Director

Baldo
Muñoz

Video Producer

Josefo
Robledo

Original content Producer

Our clients

With more than 20 years of experience in Sport Marketing, Extreme PR are proud to be working with some of the most visionary and inspiring companies around the world.

                       

We localise your content, build trust and genuine engagement with your audience, and get influencers and external media to spread the word. We assemble the best team specifically for each client, each objective, and each mission.

                       

We are an extension of your operations abroad: our staff are a mix of sport journalists, marketers and communicators, carefully recruited for their knowledge of the media, their experience in the sport industry, and their passion for sport. Together, we enhance your brand to increase its value to sponsors and stakeholders.



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CONTACT US

                       

We are a Pan-American agency with

  • offices in Mexico City, Orlando (Florida) and São Paulo (Brazil)
  • staff in Buenos Aires (Argentina) and Bogotá (Colombia)
  • agents in Paris and and Berlin
  • exclusive partner KIJAMII in the Middle East and Northern Africa, and HUPU in China

Visit us

Our address is: Montpellier 91 Villa Verdun Alvaro Obregón 01810 Ciudad de México MEXICO.

Call us

+52 155 1080 0861

+52 155 1953 7343

Write to Us

xavier.perrin@extremepr.me

miriam@extremepr.me

Follow us

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